MTN DEW NBA All-Star Gif Collection
The NBA is the most talked about sports league on social media. During games, fans flood their feed with GIFs to react to the biggest plays. But the same GIFs are being overused, and frankly they’re tired. 3x NBA all-star Joel Embiid is a human highlight reel, and his plays are too amazing for those played GIFs. MTN Dew believes in doing, and not just talking. So we created “The Joel Embiid Deserves Better Reactions” GIF Collection, a suite of 12 completely original GIFs. Each over-the-top GIF was crafted to become part of internet culture. We put the suite of fresh GIFs on GIPHY, and released it with a spot featuring a rather unhappy Joel Embiid during the all-star game, in front of 7.3M of the most passionate fans – up 8% from the previous year’s game.
In the three weeks, the GIFs were seen over 6.5M times. Twitter and text conversations were flooded with the reaction GIFs. Almost instantly, the collection began trending on GIPHY. All of which blew our minds. (Which we of course made a GIF for).
